Expertise
SaaS recruitment agency for VC-backed B2B software companies
The hire changes with the stage. Build, prove, scale — three different people.
GTM search for Seed to Series C B2B SaaS companies between roughly $1m and $100m ARR, across the United States and EMEA.
Stage progression
Build → Prove → Scale
Revenue range across Tipped’s SaaS client base. It indicates scale, not a fixed mapping to funding stage — plenty of Series A companies run ahead of it and some Series C companies behind it.
- 300+
- GTM placements across B2B SaaS and AI companies
- Seed → Series C
- The stages we recruit into, from first seller to CRO
- US + EMEA
- Search run on both sides of the Atlantic
Tipped specialises in the commercial side of B2B SaaS businesses: the people who find revenue, win it, keep it and build the systems underneath it.
The companies we work with are venture-backed and between Seed and Series C, typically somewhere between $1m and $100m ARR. That stage has a specific hiring problem — you are not filling a seat in an existing team, you are appointing someone who has to build something that does not exist yet.
What we recruit
- Sales
- SDR, Account Executive, Enterprise AE, VP Sales and CRO.
- Pre-Sales / Solutions Engineering
- Technical sellers who can hold both the demo and the deployment conversation.
- Customer Success
- CSMs through to CS leadership carrying renewal and expansion.
- Marketing
- Demand generation, product marketing and marketing leadership.
- Operations
- Revenue operations and the reporting layer under the GTM function.
Why stage-specific matters
A seller who is excellent at $40m ARR with a functioning marketing engine, a defined ICP and inbound pipeline is frequently the wrong hire at $3m ARR — and the reverse is just as true. The failure is rarely capability. It is a mismatch between the environment someone succeeded in and the environment they are joining.
Every search starts from a full intake covering the product, the buyer, the sales motion, the current number and the realistic pipeline picture. The shortlist is written against that, with a rationale for each candidate.
How we work
Most individual-contributor SaaS roles run contingently. Retained search is available where exclusivity or confidentiality matters, particularly for senior appointments.
Coverage is roughly 40% United States and 60% EMEA — primarily the UK, France and Germany — which means cross-market searches sit inside one relationship rather than two agencies.
Proof
Cursor
Tipped helped Cursor make its first EMEA sales hire, with the successful candidate introduced within seven days of the search beginning.
Read the case study- 7 days
- From search start to introducing the successful candidate
- First
- EMEA sales hire for the business
Selected clients
- Cursor
- Planhat
- Branch
- Unitary AI
- Sweep
- Anima Health
- FullStory
- Acoustic
- Optimizely
- VertoFX
Common questions
- What stage of SaaS company do you work with?
- Venture-backed B2B SaaS companies from Seed through Series C, typically between roughly $1m and $100m ARR.
- Which functions do you recruit?
- Our core search disciplines are go-to-market: sales, pre-sales and solutions engineering, post-sales customer success and account management, marketing, revenue operations and GTM leadership.
- How quickly do searches move?
- Across searches, the ideal candidate is identified within an average of ten working days following a full role intake.
Related expertise
Tech sales recruitment
Technology sales hiring across the US and UK.
GTM recruitment
Whole go-to-market function hiring.
Account Executive recruitment
Founding, mid-market and enterprise AEs.
CRO recruitment
Revenue leadership appointments.
Customer Success recruitment
Retention and expansion hires.
Executive search
Retained senior and executive search.
Ready to talk about the hire?
Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner, and a market view either way.