
Case study
Five placements in five months for Unitary AI
Five placements in five months for Unitary AI while its commercial functions were being established.
Read the case study- 5
- Placements
- 5 months
- Elapsed across the programme
Leadership Search
Search for the leader who builds revenue through other companies — alliances, resellers, marketplaces and co-sell — for venture-backed SaaS and AI businesses in the US and EMEA.
100+
GTM placements over five years
35–50%
Candidate response rates from targeted outreach
25%
Of placements at executive-search level
10 days
Average to identify the ideal candidate after intake
Partnerships is the GTM appointment most often hired for the wrong reason. When direct sales is under plan, a partner leader is asked to compensate for it — and inherits a motion that has nothing repeatable to multiply.
We recruit VP Partnerships, VP Alliances and VP Channel Sales for Seed to Series C SaaS and AI companies, and we start by testing whether partner revenue is realistic at your stage before running the search.
Partner-sourced and partner-influenced revenue with real numbers behind it, including how each was defined and who audited it. Partner leaders who report logos signed rather than revenue produced are visible in the first twenty minutes.
Then the named ecosystems: which partner field teams they personally worked with, which co-sell deals they closed and what the margin or referral structure looked like. Then the internal question — how they earned direct sellers' trust rather than competing with them for credit.
For AI companies the ecosystem is usually the fastest route to enterprise credibility: cloud marketplaces, model and data platforms, and SI partners who own the implementation work customers cannot resource internally.
That makes technical fluency non-negotiable. We screen for leaders who can hold an architecture conversation with a partner's solutions team and still negotiate commercial terms in the same week.
If direct sales has not yet produced a repeatable motion, a partnerships leader will spend year one building relationships that nobody can convert. We will tell you that at intake, and often recommend a sales hire first.
Where partner revenue is genuinely the constraint, the appointment is one of the highest-leverage hires in go-to-market — which is exactly why the evidence bar should be high.
The hiring offer
The offer
I built and scaled these teams myself. I made the hiring mistakes — that’s why I started Tipped.

Ash Takher
Founder (former SaaS Sales Leader) · runs leadership searches personally
Not a recruiter who found sales. An operator who built and scaled the teams you are hiring for.
What you get in the 30-minute partnerships leadership mandate consultation
Free · no brief needed
01Motion readiness
Whether direct sales is repeatable enough for partnerships to multiply rather than distract from it.
02The right leader
Alliances, channel, marketplace or first partnerships hire — each mapped to a different pool.
03Revenue evidence
Partner-sourced and influenced revenue, named relationships and co-sell deals personally produced.
04Compensation reality
Base, variable and equity benchmarked for your ecosystem, stage and geography.
Then, if it makes sense
You get your ideal candidates within 10 days
How you pay
Only if you hire
No retainer on the consultation, and nothing owed unless you hire the person we introduce.
Meet Ash within 48 hours.
Prefer email? hello@tippedrecruitment.com

Case study
Five placements in five months for Unitary AI while its commercial functions were being established.
Read the case studySelected clients








Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner, and a market view either way.
Prefer email? hello@tippedrecruitment.com