Leadership Search

VP Marketing recruitment

Search for the marketing leader who owns positioning, demand and pipeline contribution — not brand in the abstract.

100+

GTM placements over five years

35–50%

Candidate response rates from targeted outreach

25%

Of placements at executive-search level

10 days

Average to identify the ideal candidate after intake

Marketing leadership is the GTM appointment with the widest variance in what the title means. A demand-generation leader, a product-marketing leader and a brand leader are three different hires, and companies routinely interview all three for one role.

Tipped runs marketing leadership search for venture-backed SaaS and AI companies, starting from what the business actually needs solved rather than the requisition title.

Which problem is being hired against

Positioning and product marketing
The product is strong but the market cannot articulate what it is or who it is for.
Demand generation
The message works and pipeline volume is the constraint; the hire owns a pipeline number.
Category and brand
The company is creating a category and needs narrative, presence and credibility at scale.
Full-stack Series A leader
All of the above, with a team of one to three and a founder still closely involved.

What we assess

Pipeline accountability first: whether the candidate has ever carried a sourced-pipeline number and can explain how it was measured, attributed and defended in a board meeting. Marketing leaders who have only reported activity metrics are visible immediately.

Then positioning capability, tested live — the candidate takes your product and reframes it for a specific buyer. Then the relationship with sales: how they handled disagreement about lead quality, and whether sales leaders they worked with would rehire them.

AI companies specifically

Marketing an AI product means explaining a capability buyers are simultaneously excited about and sceptical of, in a market where every competitor claims the same thing. Proof, benchmarks and specificity matter more than volume of content.

We recruit across AI infrastructure, applications and agentic products, and screen marketing leaders for the ability to hold a technical conversation with founders and engineers without outsourcing it entirely to product marketing.

How the search runs

Retained or exclusive, mapped rather than database-led, with a shortlist of three to five appointable candidates and a written rationale for each. Where the mandate is genuinely full-stack we present candidates against each of the possible shapes so the trade-off is explicit before offer stage.

The hiring offer

The offer

A free 30-minute marketing leadership mandate consultation with the founder — then your ideal VP Marketing leaders within 10 days. You only pay if you hire.

I built and scaled these teams myself. I made the hiring mistakes — that’s why I started Tipped.

Ash Takher, founder of Tipped Recruitment

Ash Takher

Founder (former SaaS Sales Leader) · runs leadership searches personally

  • Optimizely — European Sales Leader
  • Sensor Tower — VP EMEA
  • ByteDance · AI Lab — Led Western EMEA

Not a recruiter who found sales. An operator who built and scaled the teams you are hiring for.

What you get in the 30-minute marketing leadership mandate consultation

Free · no brief needed

  1. 01The problem to solve

    Positioning, demand, category creation or a full-stack first leadership hire — separated clearly.

  2. 02Pipeline accountability

    The sourced-pipeline numbers candidates have personally owned and defended.

  3. 03Stage fit

    What team, budget and brand existed behind prior success, tested against your current environment.

  4. 04Compensation reality

    Base, bonus and equity benchmarked for the actual mandate in the US or EMEA.

Then, if it makes sense

You get your ideal candidates within 10 days

  • Full CVs and candidate profiles you can share with your team
  • A written assessment of each candidate against the agreed scorecard

How you pay

Only if you hire

No retainer on the consultation, and nothing owed unless you hire the person we introduce.

Book with me here

Meet Ash within 48 hours.

Prefer email? hello@tippedrecruitment.com

Case study

Cursor's first EMEA sales hire, introduced within seven days

Tipped helped Cursor make its first EMEA sales hire, with the successful candidate introduced within seven days of the search beginning.

Read the case study
7 days
From search start to introducing the successful candidate
First
EMEA sales hire for the business

Selected clients

Common questions

Should a Series A company hire a VP Marketing or a demand-generation manager?
If positioning is settled and the constraint is pipeline volume, a strong demand-generation hire delivers faster and costs less. If the company cannot yet explain what it is and who it is for, that is a leadership problem and a senior hire is justified.
Do you recruit CMOs?
Yes, where the scope genuinely warrants it. For most Seed to Series C companies a hands-on VP Marketing outperforms a CMO title, and we will say so at intake if that is what the brief suggests.

Ready to talk about the hire?

Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner, and a market view either way.