We find people tipped for success

Let’s fix your GTM hiring.

Built by a former SaaS sales leader, Tipped has made 100+ GTM hires for venture-backed SaaS and AI companies across the US and Europe - from founding sales hires to Chief Revenue Officer.

SalesPre SalesPost Sales

Book a meetingMeet us within 48 hours Our process

Get your ideal candidate in 10 working days.

Recent search

Cursor

First EMEA sales hire

days

Selected clients

Venture-backed SaaS & AI companies, Seed to Series C

Track record

Figures reflect placements made since Tipped was founded.

100+
GTM placements: 40 / 60
US / EMEA mix: 25%
Executive search: 10
Working days

Is your GTM search actually working?

Six things we hear every week

You’re getting candidates. None you’d actually hire.
Volume, not quality
You know exactly who you want. They just won’t engage.
Hard-to-reach talent
Everyone looks good on paper. You can’t tell who’s actually good.
CV ≠ performance
Your agency is sending candidates. You’re still doing all the qualifying.
What are you paying them for?
You’re entering a new market and don’t know who the best people are.
No market map
You’re hiring a role your team has never hired before.
No internal benchmark

You know who you want.
Getting them to respond is the problem.

Actual replies to Tipped outreach

I don't usually respond to recruiters, but...Interested. What's the comp structure?Happy to take a call this week.I wasn't looking, but happy to have a conversation.Not looking. Still curious.Appreciate the message. Clearly you've done your research.Good to speak to someone who has actually carried a number!Refreshing to get a message that understands what I do.I responded because I saw that you've been a VP Sales...How did you find me?Worth 20 minutes.Fine, you've got my attention.Your background caught my attention.Genuinely well researched.One of the better recruiter messages I've received.Normally I'd ignore this.Nice outreach btw.Good message. Let's talk.

Who runs the searches

Ash Takher

Founder (former SaaS Sales Leader)

Optimizely
European Sales Leader
Sensor Tower
VP EMEA
ByteDance · AI Lab
Led Western EMEA

Four search disciplines, one go-to-market function.

Run by people who have built and managed these teams themselves, for venture-backed SaaS and AI companies in the US and Europe.

Sales

SDRs · Account Executives

Pipeline generation through to enterprise new-logo acquisition.

Pre-Sales

Solutions Engineers · Solutions Consultants

Technical credibility inside the commercial conversation.

Post-Sales

Customer Success · Account Management

Retention, adoption and expansion after the first signature.

Leadership Search

Director+ across Sales · Customer Success · Marketing

Senior appointments run as a mapped, confidential search.

Proof

All case studies →

CursorAI · Developer tools

7 days

To introduce the successful candidate

First EMEA sales hire

The first commercial hire in a new region.

Read the case study

Unitary AIAI · Agentic AI

5 placements

Across five months

Commercial functions established

A sequence of hires, not a single search.

Read the case study

By role

By market

By location

Ready to talk about the hire?

Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner.

Book a call Case studies

Prefer email? hello@tippedrecruitment.com

Let’s fix your GTM hiring.

Is your GTM search actually working?

You know who you want.
Getting them to respond is the problem.

Ash Takher

Four search disciplines, one go-to-market function.

How a search runs.

Intake

Candidate introductions

Interview process to close

Market map & competency interviews

First EMEA sales hire

Commercial functions established

Ready to talk about the hire?

Is your GTM search actually working?

You know who you want.Getting them to respond is the problem.

Ash Takher

Four search disciplines, one go-to-market function.

How a search runs.

Intake

Candidate introductions

Interview process to close

Market map & competency interviews

First EMEA sales hire

Commercial functions established

Ready to talk about the hire?

You know who you want.
Getting them to respond is the problem.