We find people tipped for success

Let’s fix your GTM hiring.

Built by a former SaaS sales leader, Tipped has made 100+ GTM hires for venture-backed SaaS and AI companies across the US and Europe - from founding sales hires to Chief Revenue Officer.

SalesPre SalesPost Sales
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Start your search within 48 hours and get your ideal candidate in 10 working days.

Recent search

Cursor

First EMEA sales hire

7

days

Selected clients

Venture-backed SaaS & AI companies, Seed to Series C

Track record

Figures reflect placements made since Tipped was founded.

100+
GTM placements

SDR through CRO since founding.

40 / 60
US / EMEA mix

Search runs on both sides of the Atlantic.

25%
Executive search

VP Sales and CRO appointments.

10
Working days

Average to identify the ideal candidate.

Is your GTM search actually working?

Six things we hear every week

  • You’re getting candidates. None you’d actually hire.

    Volume, not selection

  • Every shortlist looks like the same five SaaS companies.

    Logo shopping

  • The CV says 150%. Nobody can explain how.

    Unverified attainment

  • You’re hiring a role your team has never hired before.

    No internal benchmark

  • You’re entering a new market and don’t yet know who the best people are.

    Unmapped market

  • Your recruiter can qualify the CV, but not the candidate.

    No real assessment

What we do

Four search disciplines, one go-to-market function.

Run by people who have built and managed these teams themselves, for venture-backed SaaS and AI companies in the US and Europe.

Sales

SDRs · Account Executives

Pipeline generation through to enterprise new-logo acquisition.

Pre-Sales

Solutions Engineers · Solutions Consultants

Technical credibility inside the commercial conversation.

Post-Sales

Customer Success · Account Management

Retention, adoption and expansion after the first signature.

Leadership Search

Director+ across Sales · Customer Success · Marketing

Senior appointments run as a mapped, confidential search.

Ash Takher, founder of Tipped Recruitment

Who runs the searches

Ash Takher

Founder

  1. Optimizely

    $40m → $140m ARR

  2. Sensor Tower

    Employee #1 in EMEA

  3. ByteDance · AI Lab

    Led Western EMEA

More on Ash’s background

The team behind the searches

  • Ersen Aziz, Talent Partner at Tipped Recruitment

    Ersen Aziz

    Talent Partner

  • Shifa Nasir, Talent Manager at Tipped Recruitment

    Shifa Nasir

    Talent Manager

Method

How a search runs.

01

Intake

Thirty to sixty minutes on the specifics: your stage, the commercial context, the role itself, what success looks like and the characteristics that tend to deliver it here. We understand the hire before we search for it.

03

Candidate introductions

Each assessment is written up against your brief: strengths, weaknesses, fit for your stage and the role, and the risks we would want you to probe. You get our judgement, including the reservations.

04

Interview process → close

Usually the next one to two weeks, depending on your process. We prepare candidates, gather feedback both ways and keep momentum. As a neutral adviser to the candidate we can surface what they actually think — outstanding concerns, competing offers, anything that would stand in the way — and help you structure an offer that lands.

02

Market map & competency interviews

We map the specific market rather than pulling a database, then interview every candidate we intend to present — live video or in person, without exception.

Each conversation is assessed against the characteristics that carry GTM performance, judged against your brief rather than a generic scorecard.

Assessment dimensions

An illustration of the dimensions we assess against, not a candidate score.

Typical search journey

Illustrative. Our search and assessment work moves quickly; the client interview process is the largest variable.

  1. 01

    Intake

    Week 1 · Tipped-led

  2. 02

    Assessment

    Week 1 · Tipped-led

  3. 03

    Introductions

    Week 1 · Tipped-led

  4. 04

    Client interviews

    Weeks 2–3 · client-led

  5. ●

    Close

    Offer and close

Proof

Searches that set the pattern.

All case studies →
CursorAI · Developer tools

7 days

To introduce the successful candidate

First EMEA sales hire

The first commercial hire in a new region.

Read the case study

Unitary AIAI · Video understanding

5 placements

Across five months

Commercial functions established

A sequence of hires, not a single search.

Read the case study

Ready to talk about the hire?

Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner.

Book a callCase studies

Prefer email? hello@tippedrecruitment.com