About

We were underwhelmed with the standard of recruitment companies by 2020.

Tipped exists because we believe hiring decisions are what make or break your opportunity in building a SaaS or AI business. You need reliable information. And you wouldn't trust just anyone.

So we started climbing differently.

A note from Ash
There’s no lack of recruitment companies in the world, but I burned too much time reviewing CVs from regular recruiters who had no background in actually doing the work in a SaaS company. This led to hundreds of CVs only to make a couple of hires.
Ash Takher, Founder (former SaaS Sales Leader)

100+

GTM placements over five years

35–50%

Candidate response rates from targeted outreach

25%

Of placements at executive-search level

10 days

Average to identify the ideal candidate after intake

Where the name comes from

One word, two climbs. Both halves are the business.

Tipped, as in

Tipped to be the next big thing

The companies we hire for are the ones the market is starting to talk about. Seed to Series C, venture backed, usually with a product that is about to become obvious to everyone else.

Tipped, also as in

The tip of the mountain

The people we place are climbing towards the peak of their own careers. The best commercial operators are not browsing job boards. They are choosing the next ascent carefully.

Both climbs need the same thing: the right people, early.

Background

Tipped was founded by a technology sales leader who spent a decade building and hiring GTM teams.

That background includes leading sales at Optimizely through the $40m to $140m ARR journey, establishing Sensor Tower's EMEA business as its first hire in the region, and leading Western EMEA for ByteDance/TikTok's AI Lab.

Several hundred hiring cycles came before Tipped existed. Since founding, the company has been responsible for more than 100 placements.

The team

Operators who have carried a number, now running the searches.

Ash Takher
Founder (former SaaS Sales Leader)
Ersen Aziz
Talent Partner
Shifa Nasir
Talent Manager

The method

Real conversations. Real scoring. No AI shortcuts.

We don’t trust CV keywords or algorithmic filters. Every candidate is met on video or in person, assessed against a structured competency scorecard, and submitted with evidence.

Live

Candidate

Tipped interviewer

Video or in-person only00:47:12

Interview scorecard

82/ 100

070 · submit threshold100

Coachability
Curiosity
Work Ethic
Intelligence
Challenger Profile
Prior Success
Creative Problem Solver
Personal Development
Passion
Preparation
Adaptability to Change
Individual Competitiveness
Brevity

13 dimensions. 70 minimum to submit. No shortcuts.

We don’t use AI assessments, AI screenings, or AI interviews.

You pay for this to be done by experts. Every candidate is met on video or in person, scored against real competency, and submitted with evidence — not an algorithmic guess.

How a search runs

01
Intake
A working session on the role, the number, the buyer, the product and the profile that actually succeeds in your environment. This is where most searches are won or lost.
02
Market map
A mapped shortlist of the specific market, not a database pull. You see who exists, where they sit and what they cost before candidates arrive.
03
Shortlist
Assessed candidates with a written rationale against the intake. Across searches, the ideal candidate is identified within an average of ten working days.
04
Close
Offer structure, compensation benchmarking and candidate management through to start date, including relocation and first-hire-in-market situations.

Engagement models

Contingent search: The default for SDR, Account Executive, Customer Success and most individual-contributor GTM roles. You pay on a successful placement.
Retained search: Where exclusivity, confidentiality or committed capacity matter — typically senior and executive appointments such as CRO and VP Sales. Structured in stages against the search.

Fee levels are shared directly rather than published. Ash Takher — Founder (former SaaS Sales Leader).

Selected clients