
Case study
Five placements in five months for Unitary AI
Five placements in five months for Unitary AI while its commercial functions were being established.
Read the case study- 5
- Placements
- 5 months
- Elapsed across the programme
Pre-Sales
Search for the technical counterpart to the seller: discovery, demos, proof of concept and the validation that decides whether a complex product gets bought.
100+
GTM placements over five years
35–50%
Candidate response rates from targeted outreach
25%
Of placements at executive-search level
10 days
Average to identify the ideal candidate after intake
The Solutions Engineer is the person a buyer's engineering team decides whether to believe. Everything commercial upstream of that conversation is wasted if the answer is no.
Tipped recruits SEs for SaaS and AI companies where the product is technical enough that the demo is an evaluation rather than a presentation.
Two signals usually appear together: deals are stalling at technical validation, and engineers or founders are being pulled into customer calls often enough to affect the roadmap.
The first SE hire is also a structural decision. That person will define how demos are run, what a proof of concept looks like and where the line sits between pre-sales and support — so they need to be capable of building the function, not only working inside one.
A first SE at Series A works across the whole funnel: demos, proofs of concept, security questionnaires, documentation, sometimes onboarding. Breadth and self-direction matter more than specialisation.
By Series C the function is segmented, there is enablement and a demo environment, and the value shifts to depth in a specific vertical or technical domain.
We do not run a coding test. The screen is a live technical explanation: the candidate takes a real product or architecture and explains it to a technical audience, then to a commercial one, and is pushed on the boundaries of what they know.
Candidates who overstate depth are visible quickly. So are candidates who are technically strong but cannot resist answering a business question with an implementation detail.
For AI companies pre-sales carries additional weight: benchmarking, evaluation design, data governance questions and bespoke proofs of concept. We recruit across AI infrastructure, applications and agentic products, so the screen reflects how those evaluations actually run.
The hiring offer
The offer
I built and scaled these teams myself. I made the hiring mistakes — that’s why I started Tipped.

Ash Takher
Founder (former SaaS Sales Leader) · runs pre-sales searches personally
Not a recruiter who found sales. An operator who built and scaled the teams you are hiring for.
What you get in the 30-minute Solutions Engineer hiring diagnosis
Free · no brief needed
01Technical depth
The architecture, data and integration questions this person must handle without escalation.
02Commercial translation
How candidates must turn technical capability into a consequence the buyer understands.
03Evaluation ownership
Demo, proof-of-concept and security responsibilities, including where the role hands off.
04Team design and pay
SE-to-AE coverage, first-hire scope and compensation against live market comparators.
Then, if it makes sense
You get your ideal candidates within 10 days
How you pay
Only if you hire
No retainer on the consultation, and nothing owed unless you hire the person we introduce.
Meet Ash within 48 hours.
Prefer email? hello@tippedrecruitment.com

Case study
Five placements in five months for Unitary AI while its commercial functions were being established.
Read the case studySelected clients








Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner, and a market view either way.
Prefer email? hello@tippedrecruitment.com