Adjacent roles

Marketing recruitment for B2B SaaS and AI companies

Search for Marketing Managers, Heads of Marketing and Marketing Directors in venture-backed SaaS and AI companies — the people who build pipeline alongside sales rather than brand in isolation.

Hire GTM talent

100+

GTM placements over five years

35–50%

Candidate response rates from targeted outreach

25%

Of placements at executive-search level

10 days

Average to identify the ideal candidate after intake

Marketing is the part of go-to-market where job titles hide the most variation. A Marketing Manager at one Series A company runs demand generation single-handed; at another the same title runs events and content while a founder owns positioning.

We recruit marketing at manager, head-of and director level for companies between Seed and Series C, and we start by naming which of those jobs is actually being hired.

The roles we run

Marketing Manager
The first or second marketing hire. Broad, hands-on, usually demand generation plus content, reporting into a founder or a commercial leader.
Demand Generation
Owns pipeline contribution: paid, lifecycle, SEO and the conversion path from first touch to booked meeting.
Product Marketing
Positioning, messaging, competitive narrative and launch. The hire that decides whether sellers can explain the product.
Head of Marketing / Marketing Director
Owns the number marketing is accountable for, builds the first small team, and sits at the same table as sales leadership.

What good looks like at this stage

The strongest early-stage marketers are comfortable being measured on pipeline rather than impressions, and comfortable doing the work themselves before there is a team or an agency budget.

The most common mis-hire is someone whose track record came from a well-funded machine — an established brand, a functioning demand engine, an existing content library — being asked to build all three from nothing. The skill is real; the environment is not the same.

How we assess

Every candidate is asked to walk through a pipeline number they owned, what they changed, and what happened to it. Vague ownership shows up quickly.

We also test the positioning conversation directly: can they explain a technical product to a non-technical buyer in two sentences, and can they say who it is not for. That answer separates marketers who sharpen a go-to-market from marketers who decorate it.

Marketing and sales are hired together

We run marketing searches inside the same view of the commercial function as the sales and customer success roles, because a marketing hire is only as effective as the sales motion receiving the pipeline.

Where the requirement is a senior appointment — VP Marketing or CMO — it runs through Leadership Search, with mapping and confidentiality handled accordingly.

The hiring offer

The offer

A free 30-minute marketing hiring diagnosis with the founder — then your ideal marketing candidates within 10 days. You only pay if you hire.

I built and scaled these teams myself. I made the hiring mistakes — that’s why I started Tipped.

Ash Takher, founder of Tipped Recruitment

Ash Takher

Founder (former SaaS Sales Leader) · runs GTM searches personally

  • Optimizely — European Sales Leader
  • Sensor Tower — VP EMEA
  • ByteDance · AI Lab — Led Western EMEA

Not a recruiter who found sales. An operator who built and scaled the teams you are hiring for.

What you get in the 30-minute marketing hiring diagnosis

Free · no brief needed

  1. 01Role definition

    Demand generation, product marketing, broad first hire or leadership — decided from the work required.

  2. 02Pipeline evidence

    What the candidate personally changed, how contribution was measured and what happened next.

  3. 03Stage fit

    The brand, budget, team and sales motion behind prior success compared with your environment.

  4. 04Market and compensation

    Candidate supply and package benchmarked for the role in the US or EMEA.

Then, if it makes sense

You get your ideal candidates within 10 days

  • Full CVs and candidate profiles you can share with your team
  • A written assessment of each candidate against the agreed scorecard

How you pay

Only if you hire

No retainer on the consultation, and nothing owed unless you hire the person we introduce.

Book with me here

Meet Ash within 48 hours.

Prefer email? hello@tippedrecruitment.com

Case study

Five placements in five months for Unitary AI

Five placements in five months for Unitary AI while its commercial functions were being established.

Read the case study
5
Placements
5 months
Elapsed across the programme

Selected clients

Common questions

When should we hire our first marketing person?
Usually once founder-led sales has proven a repeatable message and the constraint is reach rather than proposition. Hiring marketing to discover the positioning is expensive; hiring marketing to scale a proven message works.
Should we hire a Marketing Manager or a Marketing Director first?
If the work is execution — campaigns, content, events, demand generation — hire a hands-on manager. Hire a director when there is a budget and a team to direct, or when marketing needs to own a pipeline target and argue for it at leadership level. A director with no team and no budget usually leaves inside a year.
Do you recruit product marketing as well as demand generation?
Yes. They are different candidate pools and we screen them differently: demand generation on pipeline and channel economics, product marketing on positioning, launch and sales enablement in the field.
Where do you recruit marketing talent?
Across the United States and EMEA, with most searches in the Bay Area, New York, London, Amsterdam and Berlin. Compensation is benchmarked to the market the hire sits in, not an average.

Related expertise

Ready to talk about the hire?

Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner, and a market view either way.

Book a call

Prefer email? hello@tippedrecruitment.com