> For AI agents: the complete documentation index is at /llms.txt. Markdown versions of pages are available by appending `.md` to the URL path. # Let’s fix your GTM hiring. **GTM Recruitment for B2B SaaS & AI Companies | Tipped Recruitment** Specialist go-to-market recruitment for VC-backed B2B SaaS and AI companies in the US and EMEA. 100+ placements from SDR to CRO. Clients include Cursor and Unitary AI. Canonical page: https://tippedrecruitment.com/ We find people [tipped](https://tippedrecruitment.com/) for success Built by a former SaaS sales leader, Tipped has made 100+ GTM hires for venture-backed SaaS and AI companies across the US and Europe - from founding sales hires to Chief Revenue Officer. For hiring companies. [Looking for a role? Register your interest](https://tippedrecruitment.com/jobs) Get your ideal candidate in 10 working days . First EMEA sales hire took only: days Trusted by ambitious teams Venture-backed SaaS & AI companies, Seed to Series C Six things we hear every week ## Is your GTM search actually working? - You’re getting candidates. None you’d actually hire. Volume, not quality - You know exactly who you want. They just won’t engage. Hard-to-reach talent - Everyone looks good on paper. You can’t tell who’s actually good. CV ≠ performance - Your agency is sending candidates. You’re still doing all the qualifying. What are you paying them for? - You’re entering a new market and don’t know who the best people are. No market map - You’re hiring a role your team has never hired before. No internal benchmark Actual replies to Tipped outreach ## You know who you want. Getting them to respond might need us. Top candidates often reply to us because of our shared backgrounds in SaaS. We’re not typical recruiters. - 100+ GTM placements SDR through CRO since founding. - 35–50% Candidate response rates From targeted outreach to high-fit candidates. - 25% Executive search VP Sales and CRO appointments. - 10 Working days Average to identify the ideal candidate. ## People who’ve done the job, find the people who can do it. Tipped was founded by a former SaaS sales leader who’s built and scaled GTM teams at high-growth companies. We know what great looks like — because we’ve been in your shoes. Founder ## Ash Takher Founder (former SaaS Sales Leader) - Optimizely European Sales Leader - Sensor Tower VP EMEA - ByteDance · AI Lab Led Western EMEA Our team - Ersen Aziz Talent Partner - Shifa Nasir Talent Manager What we do ## Four search disciplines, one go-to-market function. Run by people who have built and managed these teams themselves, for venture-backed SaaS and AI companies in the US and Europe. Sales SDRs · Account Executives Pipeline generation through to enterprise new-logo acquisition. Pre-Sales Solutions Engineers · Solutions Consultants Technical credibility inside the commercial conversation. Post-Sales Customer Success · Account Management Retention, adoption and expansion after the first signature. Leadership Search Director+ across Sales · Customer Success · Marketing Senior appointments run as a mapped, confidential search. ### Intake Thirty to sixty minutes on the specifics: your stage, the commercial context, the role itself, what success looks like and the characteristics that tend to deliver it here. ### Candidate introductions Each assessment is written up against your brief: strengths, weaknesses, fit for your stage, and the risks we would want you to probe. ### Interview process to close We prepare candidates, gather feedback both ways and keep momentum. As a neutral adviser we surface what candidates actually think, and help you structure an offer that lands. ### Market map & competency interviews We map the specific market rather than pulling a database, then interview every candidate we intend to present - live video or in person, without exception. Each conversation is assessed against the characteristics that carry GTM performance, judged against your brief rather than a generic scorecard. Assessment dimensions - Curiosity - Urgency - Drive - Track record An illustration of the dimensions we assess against, not a candidate score. Proof 7 days To introduce the successful candidate ### First EMEA sales hire The first commercial hire in a new region. Read the case study 5 placements Across five months ### Commercial functions established A sequence of hires, not a single search. By role - [SDR recruitment](https://tippedrecruitment.com/roles/sdr-recruitment) - [Account Executive recruitment](https://tippedrecruitment.com/roles/account-executive-recruitment) - [Solutions Engineer recruitment](https://tippedrecruitment.com/roles/solutions-engineer-recruitment) - [Customer Success recruitment](https://tippedrecruitment.com/roles/customer-success-recruitment) - [VP Sales recruitment](https://tippedrecruitment.com/roles/vp-sales-recruitment) - [CRO recruitment](https://tippedrecruitment.com/roles/cro-recruitment) By market - [AI recruitment](https://tippedrecruitment.com/ai-recruitment) - [SaaS recruitment](https://tippedrecruitment.com/saas-recruitment) - [Tech sales recruitment](https://tippedrecruitment.com/tech-sales-recruitment) By location - [United States](https://tippedrecruitment.com/locations/united-states) - [London / UK](https://tippedrecruitment.com/locations/london) ## Ready to talk about the hire? Tell us the roles, the markets and the stage. You will get a straight answer on whether we are the right partner. Prefer email? [hello@tippedrecruitment.com](mailto:hello@tippedrecruitment.com)